WHY CHOOSE THE BULLRING ESTATE?
ENGAGED CONSUMERS
The Bullring Estates’ consumers are some of the most loyal and engaged of any destination in the UK. Their love of Birmingham, of the iconic Bull and what it represents in the city, drives The Bullring Estate’s performance. Visitors return not because they have to, but because they want to. And they bring their friends and family.
The Bullring Estate provides a shopping and leisure experience for everyone.
39.6m
visitors per year (Bullring 2019)
19m
visitors per year (Grand Central 2019)
3.6 m
total catchment. One of the largest in the UK
£17.6 bn
ex VAT available spend in the catchment (highest within the Hammerson portfolio)
79 mins
average average dwell time
39
average number of visits per year
“More and more consumers are looking for a real experience when they visit our destinations, and that is what events at The Bullring Estate are all about. ”
Nita Chambers Hammerson Commercialisation Account Manager
@bullring
The Bullring Estate has a large number of online followers.
100.5k
Twitter followers
220.5k
Facebook followers
28.9k
Instagram followers
“Signing for a space within The Bullring Estate is a major milestone for Burger & Sauce; to say we will be opening our doors on Link Street soon is a dream come true.”
Saad Masoon of Burger & Sauce
Westquay attracts affluent customers
AFFLUENT ACHIEVERS
0%
vs 22.5% of UK population
RISING PROSPERITY
0%
vs 9.3% of UK population
COMFORTABLE COMMUNITIES
0%
vs 27% of UK population
