WHY THE BULLRING ESTATE?

DOMINANCE

The Bullring Estate has more than half the retail footprint of Birmingham city centre.

OFFER AND PERFORMANCE

With an unrivalled footfall and an offer across retail, leisure and wellbeing, many of the brands at The Bullring Estate are top performers both regionally and nationally.

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ENGAGED CONSUMERS

The Bullring Estate’s consumers are some of the most loyal and engaged of any destination in the UK.

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KEY FACTS

39.6m

visitors per year (Bullring 2019)

1.7m

sq ft

19m

visitors per year (Grand Central 2019)

£17.6bn

ex VAT available spend in the catchment

3.6m

total catchment - one of the largest in the UK

79 mins

average dwell time

227

shops and restaurants

average number of visits per year

The Bullring Estate's iconic Bull was named in a list of the top ten pieces of public art worldwide in 2015, alongside the Statue of Liberty in New York and David in Italy. The statue reaches out to people of all ages and faiths, often stopping to take a selfie.